I’m Gwen, Lead Product Designer who turns complexity into clarity through human-centred design.
Here’s what I can do for you…
Uncover What Really Matters to users
I lead user research that goes beyond the surface - interviews, analytics, and behavioural insights that reveal the real needs, friction points, and opportunities your product depends on. Whether it's live or still in concept, I'll tell you why users act the way they do and what to do about it.
Translate Insights into Actionable Strategy
Great design starts with clear direction. I define product visions, UX strategies, and experience roadmaps that align with your business goals. My work bridges the gap between user needs and commercial outcomes. Think clarity, not guesswork.
Design Experiences That Boldly Perform
From wireframes to high-fidelity prototypes, I design intuitive, accessible, and scalable digital experiences. Every decision is tested, iterated, and backed by evidence. The result is a product that doesn’t just look great, it works great too.
What people say about me
A selection of my clients
