I’m Gwen, a UX & UI Designer who turns complexity into clarity through human-centred design.
Here’s what I can do for you…
Uncover What Really Matters to users
I lead user research that goes beyond the surface. Using interviews, analytics, and behavioural insights, I identify real needs, pain points, and opportunities. Whether your product is live or still in concept, I help you understand why users act the way they do.
Translate Insights into Actionable Strategy
Great design starts with clear direction. I define product visions, UX strategies, and experience roadmaps that align with your business goals. My work bridges the gap between user needs and commercial outcomes. Think clarity, not guesswork.
Design Experiences That Boldly Perform
From wireframes to high-fidelity prototypes, I design intuitive, accessible, and scalable digital experiences. Every decision is tested, iterated, and backed by evidence. The result is a product that doesn’t just look great, it works great too.